Last updated 5 November 2026.
Who we are
We are Bradley Clarkson trading as Bradley Digital, a sole trader, based in Skipton, North Yorkshire. Our postal address, for post only, is 66 Paul Street, London EC2A 4NA. We decide how your information is used, so under UK law we are the “controller”. Registered with the Information Commission, still known as the ICO: ZC267790. Contact: hello@bradleydigital.co.uk.
What we keep, and why
| What | Why | The legal reason | How long |
|---|---|---|---|
| Your brief: your name, email and answers | To reply to you and give you a price | Steps you asked for before a contract | 2 years if we do not work together; 6 years after your last invoice if we do |
| A free search check from our Get Found page: your trade, town and email, and your name and business name if you give them | To search how your trade and town show up, email you the screenshot, and reply to anything you ask for. Nothing else: no mailing list | Steps you asked for before a contract | The same as a brief: 2 years if we do not work together; 6 years after your last invoice if we do. Ask us and we delete it sooner |
| A site check: the address you type | To read that site's public pages, show you the report, and keep a log of the sites checked | Our legitimate interest in offering a free tool and stopping its misuse | The site's address and our counts of what we found stay in our log. A scrambled form of your internet address, kept for no more than two days, only to stop misuse |
| A site check: your email, and your name if you give it | To note who ran the check, and, only if you tick the box, to write to you about your result and our website services, at most once a month | Our legitimate interest in keeping a record of who uses our free tool. Your consent for any email, given by ticking the box, which you can take back at any time by replying stop to any email | 2 years. If you do not tick the box, your address stays for those 2 years only as the record of that check, marked do not email. If you reply stop, we also add a scrambled form of it to our do-not-email list, so we do not write again |
| The 20% move code: your email, the code, the day it runs out, the page you signed up on, and whether you ticked the news box | To honour your code when you ask for your move, and, only if you tick the box, to email you site tips and offers, at most once a month | Our legitimate interest in honouring the code we gave you. Your consent for any news email, given by ticking the box, which you can take back at any time by replying stop to any email | 12 months from the day you sign up, so we can honour the code. Ask us and we delete it sooner. If you do not tick the box, or later reply stop, we keep a scrambled form of your address on our do-not-email list so we do not write to you |
| Your account: your email address | To let you sign in | Our contract with you | While you have an account. You can delete it yourself on your account page: your login goes at once |
| Your web address, if you connect it to us | To put your site live on it | Our contract with you | While we host your site |
| Business contact details, if we write to your business: its name, web address, postal address and trade, its company number if it has one, an email address it publishes, and our notes of what we wrote and any reply | To write to the business from our own mailbox about its website and our services | Our legitimate interest in telling businesses about our services. You can object at any time | 12 months after our last contact if you never reply; 2 years if you do. If you say stop, see below |
| Customer records: what you bought, what you asked us and what we replied | To run your account, answer you and know what you have had from us | Our contract with you, or our legitimate interest in looking after the people who come to us | As long as the brief, payment or check it belongs to, as set out in this table |
| One record for each person or firm, putting together what you sent us: your site checks, your brief and how you found us | So we can follow up with you, and know what you have already told us. We do no scoring | Our legitimate interest in following up with the people who come to us. You can say stop at any time and we stop, with no reason needed | As long as the things it puts together. If you say stop, we keep a line that stops us writing to you again, and any record the law makes us keep |
| Visit counts: the page you use and, for the first page of a visit, the kind of site that sent you and the code from one of our letters, leaflets or posts | To learn which pages are read, and improve the site | Our legitimate interest in knowing what works, where this is personal at all. A short code stands for a batch of letters or leaflets. On a letter to a company it can stand for that company, so its total can show that the letter's link was opened. A letter to a sole trader never carries a code of its own. Your internet address is held briefly in memory for rate limiting, never written to storage | Daily totals, one running total for each code, no record of any one visitor, and no cookie. You can stop it with one press at the foot of the site's main pages |
| If you say yes on our banner, or take a yes back: a random receipt number, which tool, what you chose, when, and which words you were shown | To show what you agreed to | The law: we must be able to show your consent | As long as we use that tool |
| Google Analytics, only if you press Accept: the pages you open, how you move between them, your browser and rough location | To learn how visitors use the site, so we can improve it | Your consent. You can take it back at any time | 2 months for what is tied to your visits, then Google deletes it. Reports that show only totals can stay |
| Hosting logs: internet addresses and pages requested | To keep this site working and secure | Our legitimate interest in running a safe site | A short time, set by our host |
We never sell your information, and we never use it for advertising.
The brief assistant
When it is switched on, the assistant on our brief page is an AI model, Claude, made by Anthropic, and the card says so. Your answers to its questions are sent to Anthropic so it can write its next question and fill in your brief. It never sees your name or email: you type those into the page at the end, and they come to us only. Anthropic does not use what is sent through its API to train its models, and deletes it within 30 days. When the assistant is off, the page asks the same questions itself and nothing goes to Anthropic while you answer.
Your finished brief, with the conversation that made it, goes to us and is kept as set out above, in Nexus, the system we run our own business on. Nexus keeps its records in its own Google Firebase database, separate from the one that runs sign-in, and only we can open it.
Nexus also keeps a short note of your answers in its own memory, without your name or email address, so we remember what you asked for and can see what people ask us for over time. That is our legitimate interest. The note is kept on our own computer and in the same database, for as long as your brief, and Claude, the AI model made by Anthropic that we work with, can read it when it helps us with our work.
The site check
When you check a site, Google PageSpeed opens its home page, and our own browser opens the same page to test its cookie notice. We also read the site’s public domain records: its email settings from DNS, and its registration date from its registry’s public RDAP service. Those services are given the domain name only, never anything about you. Our log keeps the site’s address, the time, and our own counts of what we found. It never keeps your email or your internet address. Your email and any name you give are kept apart from that log, in Nexus, our own business system, with the first site you checked. Our site sends no email: anything you get from us is sent by us from our own mailbox. We only email you if you tick the box under the email field, at most once a month. If you do not, your address stays only as the record of that check, marked do not email. You can reply stop to any email from us, and we also add a scrambled form of it to our do-not-email list. To stop misuse, we count each visitor’s checks with a scrambled form of their internet address, kept for no more than two days, only to stop misuse. Vercel’s bot check looks at your browser to tell a person from a bot. Our own fixed rules write the short summary in plain words, from our findings about the site. No AI model writes it.
The 20% move code
When you sign up for the 20% move code, our site makes your code and shows it on screen at once. Our site sends no email, so the code is never sent to you: save it when you see it. Your email, the code, the day it runs out, the page you signed up on and your choice on the news box are kept in Nexus, our own business system, for 12 months, so we can honour the code when you ask for your move. We only email you if you tick the news box: at most once a month, written and sent by us from our own mailbox, and every email tells you how to stop them. Reply stop and we take you off. Ask us at any time and we delete your sign-up. Vercel’s bot check looks at your browser to tell a person from a bot. If you close the offer, your browser keeps that day for 30 days so the offer stays closed, as the cookie page says.
If we wrote to your business
We write to small businesses whose websites we could help with, from our own mailbox. We find their details in public places: OpenStreetMap, the business’s own website, Companies House’s public register and other public web pages. Or you gave them to us. An AI model may help us draft an email, and a person reads and sends every one.
To end it, say stop: reply to any email from us, or write to hello@bradleydigital.co.uk. We then take the email address off our record of your business and mark the business as one we do not contact. We keep a scrambled form of the email address and of the web address on our do-not-email list, for as long as we write to businesses, so we do not write again. The business name and our notes of what we wrote and any reply stay for the time in the table above.
Customer records
We keep a record of each customer and of each person who asks us something: what they bought, what they asked, what we replied. A sole trader or a partner counts as a person here. Facts about a limited company or an LLP do not, but a named person at one does.
We keep what you sent us together in one record, so we can follow up with you: the site checks you ran, your brief and how you found us. We do no scoring: nothing ranks you, and a person reads it and decides what to do.
To say stop, reply stop to any email from us, or write to hello@bradleydigital.co.uk. We then stop using your details for marketing, every time, and you need give no reason. We keep a line that stops us writing to you again, and any record the law makes us keep, such as payment records for 6 years.
Visit counts and short links
We count visits ourselves, without cookies, and Google Analytics plays no part in this count. When you start using a page, your browser tells us which page it is. For the first page of a visit it also says the kind of site that sent you, such as a search engine, with its name if it is another kind of site, and the short code in the address if you came from one of our letters, leaflets or posts. We keep only the totals for each day, one running total for each short code, and no record of any one visitor. We do not read what kind of phone or computer you use. Your internet address is held briefly in memory for rate limiting, never written to storage, and the count stores nothing on your device.
To stop it, press “Don’t count me” at the foot of the site’s main pages, or the button on the cookie page. Your browser then keeps one line to remember that, and stops telling us which pages it opens.
The short links and QR codes on our letters, leaflets and posts (bradleydigital.co.uk/r/ with a five-character code) take you to the page they name, and count nothing themselves. The page they open adds one to that code’s running total, with no time or date on it, unless you have pressed the button. A code stands for a batch of letters or leaflets. On a letter to a company it can stand for that company, so its total can show that letter’s link was opened. A letter to a sole trader never carries a code of its own.
How you found us
When we ask how you found us on the brief, you can skip it. It is kept with the brief.
Google Analytics
If you press Accept on our banner, your browser loads Google Analytics, made by Google. It sets cookies and tells Google which pages you open, which also shows Google your internet address. Google may handle this in the United States. Google signals and advertising features are off, and we do not use it for adverts. If you press Reject or never answer, it does not load at all. You can change your mind from the foot of the site’s main pages.
Google handles this for us, and we have turned off sharing it for Google’s own products. Google keeps what is tied to your visits for 2 months, then deletes it. Reports that show only totals can stay. Google’s cookies last 60 days after your last visit, unless you press Reject. If you press Reject later, we stop at once, and the cookies go.
Who helps us
These companies handle information for us, only on our instructions:
- Google Firebase looks after sign-in, and keeps our log of checked sites. It also holds Nexus’s own database, where the briefs and free search checks you send us, the email you give for a site check, your move code sign-up and the business contact details we hold are kept. We never see your password.
- Google Gmail is the mailbox we write from and read replies in.
- Vercel hosts this website and the sites we build, and runs the bot check on the site check, the brief, the free search check, the brief assistant and the move code sign-up. Vercel also keeps its own usage records about the service it runs, including internet addresses, under its own privacy notice.
- Google Analytics is run by Google, only if you say yes.
- Google PageSpeed opens the home page of a site when you ask for a site check. It is given the site’s address, never anything about you.
- Anthropic provides the AI model behind the brief assistant, when it is on, and the one that helps us with our work, which can read the note of your answers in Nexus’s memory. It also helps us draft the emails we write to businesses, from their public details.
We also read public sources to find businesses to write to: OpenStreetMap, each business’s own website and Companies House’s public register. They do not act for us.
Some of them store information in the United States. Where they do, the transfer is covered by the UK’s data bridge with the US or by the UK’s approved contract terms.
Your rights
You can ask to see what we hold about you, to correct it, to delete it, to limit how we use it, to object, or to have a copy to take elsewhere. Write to hello@bradleydigital.co.uk. We answer within one month.
If you are unhappy with how we handle your information, tell us first at the same address. We reply within 5 working days to say we have your complaint, and give you our full answer within 30 days. You can also complain to the Information Commission, still known as the ICO, at ico.org.uk or on 0303 123 1113.
Cookies
We use no advertising cookies, and anything beyond a count of visits waits for your yes on our banner. The cookie page lists what we store on your device and why.
Changes
If we change how we use your information, we will update this page first and change the date at the top.